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22 Free Test Bank for Marketing 1st Australian Edition by Grewal Multiple Choice Questions

When a t-shirt manufacturer states, 'We only sell it in black because that way we can buy plenty of black fabric and run our plant efficiently', their statement reflects the views that were popular in which era of the evolution of marketing?

• Production-oriented
• Sales-oriented
• Market-oriented
• Value-based marketing

Xavier is analysing potential market segments. He should carefully seek potential customers who have both an interest in his products and:

• a thorough knowledge of his brand messages
• the ability to buy them
• knowledge of competing products
• are removed from traditional marketing alternatives

Whenever Valerie has a new massage therapy customer, she invites the person to be on her email distribution list. In the process, in addition to exchanging her massage therapy service for payment, Valerie is gathering:

• information
• promotional capital
• value co-creation
• feedback

Henriette offers financial counselling and management on a fee-only basis. She has found that different customers are willing to pay different rates for her services. This shows that her pricing decisions should depend primarily on:

• choosing an average price that she will charge all her clients
• changes in technology allowing consumers to manage their own affairs
• how different customers perceive the value of her services
• how much her competitors charge for similar services

Yesenia, the new university course scheduling manager, is struggling with adjustments to the autumn schedule. She is trying to determine how to offer the classes students need at the times students need them. Yesenia is struggling with the marketing function of:

• communicating the value proposition
• supply chain management
• capturing value
• value co-creation

__________ is communication by a marketer that informs, persuades or reminds potential customers about a

• product.
• Pricing
• Promotion
• Placement

Auction sites like eBay have mainly increased opportunities for __________ marketing.

• B2B
• C2C
• D2C
• C2D