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20 Test Bank for Internet Marketing 3rd Edition by Roberts Multiple Choice Questions

________ is the communications protocol that provides the common “language” of Internet computing.

• a. TCP/IP
• b. HTML
• c. The graphic browser

________ is the feature of the Internet that allows users to move easily from one document to another.

• a. Telecommunications
• b. Common platform
• c. Hypertext

Which is not among the four distinct generic goals of Internet marketing?

• a. Acquisition
• b. Conversion
• c. Mobile access

The Sabre System is an example of:

• a. a new service made possible by the Internet.
• b. an information product.
• c. a product targeted solely at the consumer market.

Objectives that can be appropriate for Internet marketing include:

• a. building loyal customer relationships.
• b. doubling the customer base.
• c. decreasing the need for customer service.

Which of the following is not an element of the Internet infrastructure stack?

• a. Website content
• b. Operations like load balancing and security
• c. Connections to the telecommunications backbone of the Internet

A website must be hosted on a ________.

• a. browser
• b. interactive device
• c. server

Which of the following is not a strategic driver of the Internet economy?

• a. Speed is essential to successful Internet operations.
• b. Employees can easily be substituted for one another.
• c. Making it possible to deal with customers on a 1-to-1 basis.

Term often used when software is made available on a fee for usage basis:

• a. Applications Software Providers.
• b. Proprietary Software.
• c. Software as a Service.

Web 2.0 is characterized by:

• a. services and co-creation.
• b. economic and technical evolution.
• c. a "dot com" business enterprise.

Which of the following is a true statement about the origins of the Internet?

• a. The Internet was initially conceptualized in a term paper by a computer science student at Stanford.
• b. The Internet was initially developed by a number of technology companies that wanted to expand the market for their products.
• c. The Internet was initially developed by DARPA to fund research in communications technology for defense purposes.