With its thorough presentation of marketing concepts, 78 Free Test Bank for Marketing 11th Edition by Lamb Multiple Choice Questions will help the student realize the importance of marketing principles in the daily life as well as the business world. Not only does this marketing test bank provide the instructors with a tool to summarize the knowledge and easily plan their marketing courses for students but it also showcases the learners a clear overview of real-world marketing with free marketing textbook test bank questions and answers mentioning key points of this topic such as: Strategic Planning for Competitive Advantage, Ethics and Social Responsibility, Marketing Environment, Developing a Global Vision and the analysis of marketing opportunities. Thanks to a sufficient coverage of marketing and updated information as well as nicely-designed format, these multiple choice questions will make it easy for you to understand all the core issues of marketing and have a perfect preparation for your exams! Practice and raise your level now!

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78 Free Test Bank for Marketing 11th Edition by Lamb Multiple Choice Questions

A firm with a production orientation is most likely to survive if:

• a.there are many small competitors in the marketplace
• b.demand for the product it produces exceeds supply
• c.the needs of the marketplace are constantly shifting
• d.supply for the product it produces exceeds demand
• e.any of these conditions exist

A firm that adopts a(n) _____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.

• a.customer
• b.exchange
• c.product
• d.market
• e.production

Toyota found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being the top U.S. car producer, and focused more on how many cars and trucks it could manufacture and not on what customers wanted from a vehicle. GM had more of a _____ orientation.

• a.sales
• b.production
• c.market
• d.product
• e.customer

The _____ orientation assumes people will buy more if aggressive selling techniques are used.

• a.market
• b.sales
• c.customer
• d.production
• e.exchange

Which marketing management philosophy is often adopted by organizations that sell unsought products such as life insurance, retirement plans, and pre-planned funeral services?

• a.sales orientation
• b.production orientation
• c.marketing orientation
• d.product orientation
• e.customer orientation

Which marketing orientation assumes people will buy more goods and services if aggressive marketing techniques are used?

• a.sales
• b.production
• c.market
• d.customer
• e.marketplace

Colorado Silversmith creates and markets silver and turquoise jewelry, which it sells to retailers in the western United States. The company’s management believes its retail customers will stock more jewelry if its salespeople use aggressive marketing techniques, so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its jewelry. The company has a _____ orientation.

• a.promotion
• b.production
• c.sales
• d.market
• e.customer

If a company uses a sales orientation, consumer complaints would most likely result in:

• a.a modification of the sales presentation
• b.product reinvention
• c.continuous market research
• d.philanthropy
• e.attempts to cut production costs

Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product?

• a.sales
• b.production
• c.product
• d.market
• e.exchange

Best Buy has become the nation's largest specialty retailer by focusing on the customer's needs and wants. This philosophy is at the heart of a(n) _____ orientation.

• a.sales
• b.market
• c.retail
• d.production
• e.exchange

At www.mystarbucksidea.com customers are encouraged to share their ideas and thoughts about how Starbucks can better serve their customers. Starbucks customers told management that they wanted to be recognized for choosing Starbucks coffee. So Starbucks instituted the Starbucks Reward program with money saving benefits to their Starbuck card-holders. Starbucks is an example of a company with a _____ oriented philosophy.

• a.transactional
• b.sales
• c.product
• d.societal
• e.market

Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:

• a.price is the most important variable for customers
• b.sales depend predominantly on an aggressive sales force
• c.what the customer thinks he or she is buying is what is important
• d.a company has to apply scientific management techniques to survive
• e.selling and marketing are essentially the same thing

A company that has a market orientation and adheres to the marketing concept does NOT:

• a.integrate all the activities of the firm to satisfy customer wants
• b.focus on consumer needs and wants
• c.differentiate the firm's products from its competitor's products
• d.fuel sales growth through the application of aggressive sales techniques
• e.concentrate on long-term goal achievement (such as profits and growth) for the firm

Minor League Baseball (MiLB) suffers from sluggish attendance. To attract more fans to MiLB games, owners often resort to gimmicks--free hot dog nights, events designed to get into the Guinness Book of Records, and celebrity visits. Since baseball fans are seldom asked what would make them want to attend more games, this suggests most MiLB teams do not have a(n) _____ orientation.

• a.sales
• b.empowerment
• c.community
• d.societal
• e.market

A company adhering to the marketing concept will likely take which of the following steps if it learned that its customers were dissatisfied with its product?

• a.hire more salespeople
• b.decrease its organizational overhead
• c.increase its advertising to underserved markets
• d.increase the number of outlets in which the product is sold
• e.conduct research to determine if its customers' needs have changed